Business, career & technology

Start-up business tips and success stories

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eileen-walsh
eileen-walshHost

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Brand with a single purpose. That way people know right away what your company is about. You can expand eventually but make sure that you're purpose is top priority.
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Fire fast. If someone on your team is not working out, part ways now. It might leave the team crunched and you might have to work on Saturday and Sunday but suck it up and do it. It'll be better for you in the long run.
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Don’t start working until you get paid up front. Do something else until you get the money. If they don’t pay, we don’t work. Having unpaid bills from clients could be bad for the business.
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Always make a business plan and stick to that. It's important for you to have a plan so you know where your company is going and what needs to be done to achieve your goals.
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Make sure that your pricing is right for the services that you offer. Make sure it is competitive and you don't sell yourself short just to bring in clients.
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Generate some buzz about your business. This is basically the art of getting people talking about your brand and it’s not confined to the Internet. You can come up with creative ideas like posting ads or digital marketing.
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Viral marketing has become the holy grail for those seeking to get their message out and have it spread. Create infographics and videos that pick up where your initial viral marketing message left off.
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Pick the right start up name. Make sure it's catchy and people will remember it. Be creative with it.
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Always have a good product. If you have a good product, it would be easier to sell and the demand for it would be greater. Make sure it reaches a wide target market.
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Avoid cheap clients. If a potential new client tries to lowball you or asks for deep discounts, shut the door. The deeper the discount or the more generous the favor we give, the more unrealistic clients’ demands will be.
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Change your approach to recruiting. Startups have been evolving their approach to recruiting for quite some time. Plain old want-ads were replaced by online job boards and replaced by recruitment via LinkedIn. Now there’s yet another way to hire workers.
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Utilize technology to promote your business. It would be a great opportunity to showcase your company and services.
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Don't be afraid to network and touch base with friends and former colleagues. Building connections is very important.
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Think about your mobile customers. No matter what kind of startup you are launching, getting your message to mobile customers is more important than ever. A website is no longer enough unless it can be viewed easily on mobile devices.
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Experience is valuable. Bringing in seasoned talent and managers is absolutely critical to your success and happiness, and it’s worth every extra penny.
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Whenever you're starting a business. it's always important to get the right people. People with the right expertise can propel you to success. If you have to train people, then do it in such a way that they are aligned with company goals.
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Having a business plan is usually the first step when you're starting a business. Make sure it's clear and concise to what you're goal.
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Only charge flat fees for very discrete deliverables. Charge flat fees for a series of well-defined, discrete deliverables with clear, inelastic boundaries.
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Find mentors. Good mentors will make your dreams achievable more quickly. The best mentors are those who have done what you are trying to accomplish before, successfully, and who are helping you for friendship or self-fulfillment reasons.
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Set a schedule for yourself. Particularly if you're still working by yourself or working out of your house, you need to have a set schedule for work and stick by it.
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