Other

End of Google Modular Phone Project

28
chase-phillips
chase-phillipsHost

Expired
Host
This is a sad turn of events for fans of the ambitious modular concept, which was put forth by Google's experimental ATAP group under former chief Regina Dugan, who left Google for Facebook earlier this year.
3 y
Host
For what it's worth, the modular dream appears to live on in Motorola, a company once owned by Google and now a subsidiary of Lenovo. The new Moto Z has modular backplates for things like additional battery power, a projector, and a speaker, though it's nowhere near as customizable as the Ara concept was.
3 y
Host
Google went into this project a little cocky in the first place. They tried to completely overhaul the cell phone business and they just could not get the technology to work. In the future I am sure we will be seeing this again but it was just ahead of its time.
3 y
Host
However, Project Ara may live on. Reuters says that Google might still license out the project's technology to other manufacturers.
3 y
Host
Modular phones are designed to have parts that can snap on and off, such as extra speakers, camera lenses or a glucometer for diabetes patients. Some other phone makers, including LG and Lenovo, have recently released such devices. The modular design is intended to enable customers to customise their phone’s hardware for their preferences — much like they can do with apps — but it also adds bulk and complexity to the device.
3 y
Host
Google parent Alphabet has suspended Project Ara, its ambitious attempt to build a smartphone that lets you swap out its parts like Lego blocks, Reuters reported late Thursday. A Google spokesperson further confirmed the news to VentureBeat on Friday.
3 y
Host
Google pieced together a prototype Project Ara at its 2015 I/O conference and it was expected that developer handsets would ship that same year, but that date was pushed back to autumn 2016 and now it seems the project has been shelved. Smartphone manufacture Yezz had already produced multiple Ara modules and had intended to sell them across Latin America.
3 y
Host
It was a bad idea from the beginning if you ask me. I do not know one person who has purchased this phone.
3 y
Host
I may try to get my hands on one now because the price should be going way down. I wanted one but I knew it was not worth the price tag they were putting on it. The idea was genius just fell short on the design.
3 y
Host
It’s the how, not the what, that was problematic. Today, Rafa Camargo, Ara’s technical project lead, wants to show me what he’s made. He picks the black phone up from the white table in front of him, flips it over, and taps the power button.
3 y