Work, Business & Money​​

Businesses profiting from 'Woke' advertising

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tracy.cole
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Unless you haven’t been on the internet in the past week, you’ve likely seen the Gillette’s new socially-charged ad.

The commercial, released just over a week ago, has created quite a buzz online, generating over 55 million views across various social networking websites -- and with good reason. The ad explores the topic of toxic masculinity and #MeToo movement and encourages men to support women, and each other, to truly be the “Best a Man Can Be,” rather than just the “best a man can get” that Gillette’s slogan has urged for the last 30 years. https://www.impactbnd.com/blog/what-gillettes-new-ad-teaches-marketers-about-woke-advertising
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tracy.cole
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The marketing part of any business is vital for its success. You should have an effective marketing campaign or advertising strategy that will get you more customers. But"Woke advertising" is a type of marketing strategy wherein it addresses social issues rather than promoting the product itself. I see this as a good strategy.
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What is your opinion about"woke advertising'? And the companies that use this strategy?
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johns-t followed this discussion
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Seems that the Gillette ad would appeal mainly to a lot of people that don't shave...
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Seems that the Gillette ad would appeal mainly to a lot of people that don't shave...
Old men with no hair?
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julius.fdkathrene.nishannwag.jd
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Old men with no hair?
And hipsters..
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Guys, girls do shave too.
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Guys, girls do shave too.
Yes, and Gillette charges them about 50% more for pink razors.
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Women still do most of the supermarket shopping in most families - so, yes. Exactly. Advertising to the person making the buying decision and putting down the cash.
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It doesn't appeal to most who won't be needing a razor soon either.
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I bought a Gillette 5 blade to offset the dopes boycotting. It’s better than the Bic I used before, no more nicks. I will probably keep buying them because the price premium is worth it.
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I bought a Gillette 5 blade to offset the dopes boycotting. It’s better than the Bic I used before, no more nicks. I will probably keep buying them because the price premium is worth it.
I bought razors from Costco a few years ago. It's been so long since I bought them I can't remember what brand they were but they are also good.
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